COLUMBUS — Alloy Employer Services, a Columbus-based company founded in Ohio, announced a new brand identity on Wednesday, Oct. 14, and said it will unveil it in public at the Nationwide Children’s Hospital Columbus Half Marathon.
The rebrand centers on a new tagline, along with a new logo, website and social presence. Alloy said it will also roll out new resources, in-person experiences and technology tools for employer guidance, compliance support and risk management.
The launch kicks off Oct. 18, when a team of Alloy runners tied together by a bright orange rope will cross the half marathon finish line as one. The company will also sponsor a hydration station and a finish-line celebration at the race, which it supports as a partner.
Chief Executive John Randall said the new tagline reflects how the company has always operated, with clients trusting it through challenges and milestones. Alloy, founded in 2012, serves roughly 300 employers and more than 25,000 worksite employees nationwide, helping employers build safer, healthier workplaces. Columbus-based agency Space/Time partnered with Alloy on the rebrand.
