According to a CBP release, officers intercepted 52 watches that were falsely labeled as genuine designer brands, including Rolex and Cartier. The shipment, which arrived from Hong Kong, was destined for a private residence in Lexington, Kentucky.
During inspection, CBP officers noted irregularities in the watches’ packaging and markings, prompting further review by intellectual property specialists. After consulting with trademark owners, the items were confirmed to be counterfeit.
Officials said that if sold as legitimate products, the watches would have had a combined retail value exceeding $6 million. The seizure underscores CBP’s ongoing efforts to protect consumers and legitimate manufacturers from intellectual property theft and counterfeit merchandise.
“Counterfeit goods not only harm the economy but also defraud consumers who believe they are buying genuine luxury products,” said Cincinnati Port Director Richard Gillespie in a statement. “Our officers remain vigilant in identifying and intercepting fake merchandise before it reaches the market.”
So far this year, CBP officers nationwide have seized tens of thousands of counterfeit items, ranging from electronics to luxury apparel, many originating from overseas shipping hubs. The agency encourages consumers to purchase from verified retailers and to be cautious of deals that appear too good to be true.